Gaaaap! Latest rivalry in college football pits Aflac Duck against new nemesis, Gap Goat, representing the gap between what health insurance covers and what

Printed: Aug. 24, 2022 at 12:30 PM EDT|Up to date: 11 hrs in the past

COLUMBUS, Ga., Aug. 24, 2022 /PRNewswire/ — Aflac, a primary supplier of supplemental wellness insurance in the U.S.¹, is kicking off its marketing marketing campaign for the 2022-2023 higher education soccer year to glow a light-weight on the gap between wellness insurance plan and professional medical expenses. This season, Aflac is introducing a new character, Hole Goat, who serves as a nemesis to America’s beloved spokesduck in a sequence of humorous commercials airing during the period.

Deion “Mentor Primary” Sanders and Mentor Nick Saban return as section of the Aflac Duck vs. Gap Goat marketing campaign, which also functions a new initial and recurring character starring opposite the Aflac Duck. All through the campaign, the Hole Goat serves as an antagonist who displays up with sudden professional medical costs for hardworking Individuals at inopportune situations, all the while bleating out the capture phrase, “GAAAAP!” The goat represents the gap that can be remaining when health and fitness coverage isn’t going to deal with all of one’s health care expenses.

“Though the Aflac Duck stays a house name, the Gap Goat offers new internet marketing opportunities to create a tale that leverages both humor and goal to support educate followers on the gaps for people going through health-related financial debt,” said Aflac U.S. President Teresa White.

The Aflac Duck, who opposes the Hole Goat in these spots, represents a alternative to assist American buyers who are involved about their well being care and funds — Aflac — by showing them how to assist close the gap in between what well being insurance policies handles and what is still left guiding. Coach Key and Coach Saban serve as translators for the Aflac Duck and Gap Goat.

“Very last calendar year, I had an sudden health care party, and although I am privileged ample to have the usually means to shell out the onslaught of health care expenses, many are not afforded the same peace of thoughts and are generally tackled by the cost of care,” stated Mentor Key. “That would make staying a part of this year’s campaign especially meaningful for me as I keep on to operate with Aflac to assure that admirers are superior well prepared to enable near the gap in between wherever insurance policy finishes and medical credit card debt starts off.”

“For the final 3 years, I’ve had the opportunity to do the job with Aflac and advocate for those facing healthcare personal debt,” reported Mentor Saban. “In soccer, we run into unexpected predicaments in game titles each and every 7 days, but only by preparing are we able to conquer the troubles. It is really the exact issue in lifetime, which is why I work with Aflac to assist fans improved get ready for unpredicted wellness charges they may perhaps experience.”

The Aflac Duck vs. Hole Goat marketing campaign will operate across tv, digital, social and audio platforms. The 1st location, “The Arrival,” makes its debut Aug. 27 on ESPN for the duration of the opening weekend of the faculty soccer time. The 2nd location, “Stadium Employee,” will land Oct. 15 and the third place, “Treadmill Race,” will air Oct. 29.

Aflac will be extending the campaign across distinct advertising initiatives via social media, electronic and on-site experiential activations at significant-profile online games, including HBCU mainstays like the Celebration Bowl. Enthusiasts can also get to know Aflac at Aflac.com.

ABOUT AFLAC Integrated
Aflac Incorporated (NYSE: AFL) is a Fortune 500 company serving to offer safety to more than 50 million men and women by way of its subsidiaries in Japan and the U.S., shelling out money quick when policyholders get ill or injured. For a lot more than six a long time, insurance coverage guidelines of Aflac Incorporated’s subsidiaries have given policyholders the possibility to target on restoration, not money worry. In the U.S., Aflac is the variety just one service provider of supplemental wellbeing insurance plan items.¹ Aflac Life Insurance policy Japan is the major supplier of healthcare and most cancers insurance coverage in Japan, where it insures 1 in 4 households. In 2021, Aflac Incorporated was proud to be bundled as a single of the World’s Most Moral Companies by Ethisphere for the 16th consecutive yr. Also in 2021, the corporation was integrated in the Dow Jones Sustainability North The usa Index and turned a signatory of the Rules for Dependable Expenditure (PRI). In 2022, Aflac Incorporated was involved on Fortune’s checklist of World’s Most Admired Firms for the 21st time and Bloomberg’s Gender-Equality Index for the third consecutive year. To find out how to get assistance with costs overall health insurance doesn’t address, get to know us at aflac.com or aflac.com/español. Traders may well master more about Aflac Incorporated and its dedication to ESG and social obligation at traders.aflac.com under “Sustainability.”

¹ LIMRA 2021 US Supplemental Well being Insurance policies Whole Market Report

Media get in touch with: Amy Individuals, [email protected]

Analyst and trader speak to: David A. Younger, 706-596-3264, 800-235-2667 or [email protected]

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